Hankook Tires

Hankook Tire: From Korean Pioneer to Global Leader in Tire Innovation

Hankook Tire & Technology Co., Ltd., founded in 1941 in Seoul as the Chosun Tire Company, is South Korea’s first and largest tire manufacturer. Over more than eight decades, Hankook has transformed from a local pioneer into the world’s seventh-largest tire company, producing over 100 million tires annually for passenger cars, commercial vehicles, and motorsports. The company’s name, “Hankook,” literally means “Korea,” reflecting its deep national roots and ongoing commitment to innovation and quality.

Hankook’s global expansion began in earnest in the late 20th century, with major investments in research and development, overseas manufacturing, and international partnerships. Today, Hankook operates production facilities and R&D centers worldwide, including significant plants in South Korea, China, Indonesia, Hungary, and the United States. The company supplies original equipment tires to leading automakers and has introduced sub-brands such as Laufenn and Optimo to address diverse market needs.

Key highlights of Hankook’s journey:

• Founded in 1941 as Chosun Tire Company, renamed Hankook Tire in 1968
• Produces over 100 million tires annually, serving more than 160 countries
• Major R&D and manufacturing centers in Asia, Europe, and North America
• Supplies original equipment to global automakers and operates multiple sub-brands
• Employs over 21,000 people worldwide and reported revenues of KRW 8,394 billion in 2022

The Hankook Difference: Innovation, Quality, and Global Reach

Hankook’s rise to global prominence is rooted in its relentless focus on technological advancement and quality improvement. The company invests heavily in R&D, with technical centers in Korea, the United States, China, and Europe, enabling it to develop cutting-edge tire technologies for a wide range of vehicles and driving conditions. Hankook’s commitment to quality is further demonstrated by its early adoption of international standards such as ISO 9001 and QS-9000.

Hankook’s global strategy includes:

• Aggressive investment in research and development for advanced tire technologies
• Expansion of manufacturing capacity in key regions worldwide
• Strategic partnerships and alliances with leading automotive brands
• Launch of innovative sub-brands to address evolving market demands

This approach has positioned Hankook as a trusted supplier for both original equipment and replacement tires, with a reputation for performance, safety, and durability.

Hankook’s Product Range and Market Presence

Hankook offers a comprehensive portfolio of tires designed for passenger cars, SUVs, light trucks, commercial vehicles, and motorsports. The brand is known for its high-performance radial tires, all-season models, and specialized products for challenging driving conditions. In addition to its flagship Hankook brand, the company has introduced sub-brands such as Laufenn (launched in 2014) and Optimo (launched in Europe in 2025) to serve different market segments.

Notable features of Hankook’s product lineup:

• High-performance and all-season tires for a wide range of vehicles
• Specialized products for motorsports and commercial applications
• Sub-brands addressing value and premium segments
• Original equipment supply for major global automakers

Hankook’s diverse offerings ensure that drivers worldwide can find a tire tailored to their needs, whether for everyday commuting, off-road adventures, or professional racing.

Hankook: Sustainability, Growth, and the Future

Hankook’s vision extends beyond tire manufacturing to embrace sustainability, digital transformation, and leadership in future mobility solutions. The company is committed to environmentally responsible practices, including eco-friendly materials and efficient production processes. Hankook’s ongoing investments in automation, smart factories, and digital R&D are designed to meet the evolving needs of global mobility and environmental stewardship.

Looking ahead, Hankook aims to:

• Strengthen its position among the world’s top five tire manufacturers
• Expand its presence in electric vehicle and smart mobility markets
• Lead in sustainable manufacturing and eco-friendly tire technologies
• Continue global growth through innovation and strategic partnerships

Frequently Asked Questions about Hankook

Where is Hankook headquartered and when was it founded?

Hankook is headquartered in Bundang-gu, Seongnam-si, South Korea, and was founded in 1941 as the Chosun Tire Company.

What types of products does Hankook manufacture?

Hankook produces tires for passenger cars, SUVs, light trucks, commercial vehicles, and motorsports. The company also sells batteries, alloy wheels, and brake pads.

Does Hankook supply original equipment tires to automakers?

Yes, Hankook supplies original equipment tires to various global automakers and is recognized for its high-quality, innovative products.

What are Hankook’s major sub-brands?

Hankook’s major sub-brands include Laufenn (launched in 2014) and Optimo (launched in Europe in 2025), targeting different market segments.

How does Hankook support sustainability and innovation?

Hankook invests in eco-friendly materials, efficient manufacturing, and digital transformation to lead in sustainable and smart mobility solutions.